Getting more hits to a blog takes more than just writing posts.
With search engines growing more discerning, bloggers need to apply a
variety of strategies including link campaigning, thorough keyword
selection and social interaction with other bloggers. Whether you target
a broad market or a small niche, the techniques that contribute to
success are the same.
Keyword Selection
Your choice of target keywords for your blog is critical to its
success in terms of traffic. Keywords are the words and phrases that
people use to search for a topic. For example, someone looking for
information on increasing blog traffic might use keywords liike "how to
get more hits for your blog" or "blog promotion tips." Some keywords may
be searched a lot, yet are highly competitive. Others may be queried
less often, but the competition among websites for those keywords may be
lower. In general, the longer your keyword strings, the easier they are
to get traffic from. These are known as "long tail keywords."
Experiment with various keywords. Only experience can tell you what
works for you and what doesn't.
Optimization
Most of your traffic will probably come via search engines. It's
important that you optimize your blog for them. To do this, pick your
keywords and place them in key areas, such as your blog post titles,
blog title and tagline, tags, categories, meta data, such as the meta
description tag, headings and anchor text for internal links. If you use
WordPress, install an SEO plug-in, such as All-in-One SEO, to make
optimization easier.
Promotion
Do not depend on search engines alone to bring hits to your blog.
You should also promote your blog through link-building and interacting
with other bloggers. Comment on other blogs that are on the same topic
as yours. Make friends and offer to write guest posts for blogs that
accept them. You can also post in message boards, make a Facebook page
or create a newsletter and get subscribers. Such off-site promotion can
be more challenging than building your blog itself, but if successful,
you will establish a good reputation for yourself and your blog and earn
a following.
Production
Blogging is ongoing work. Publish consistently while aiming for
quality. You do not have to post every day, but keep your blog active
and make sure all information is up to date. Use a mix of text, links
and multimedia in your entries.
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