Does Google AdSense Work?

1. How It Works

   • Google AdSense displays contextual ads on your page, the content and appearance of which you can control with filters and design elements. According to Google, you earn money by displaying AdSense ads on your pages and by visitors to your site clicking the ads.
     

   AdSense Reports

   • AdSense offers a service called Reports, which allows you to see how much ad revenue you have generated and estimate how much you will earn. However, one of the downsides is that AdSense does not offer information about the actual share of ad revenue that you earned.
     

   Threshholds and Payment

   • Google AdSense currently has two thresholds: In the United States, the company asks you for your tax information and payment preference when you've reached $10 in AdSense earnings and sends payment once you've reached $100 in AdSense earnings.
     

   Optimization and Demos

   • To help you increase revenue, Google offers a page of optimization tips (see Resources below), which help you design and implement an individualized AdSense plan. Google also offers beginners a full page of demonstrations on how to work through the AdSense process (see Resources below).
     

   Expectations

   • Earnings will vary widely based on traffic to the site on which you have installed AdSense. Unless you have a very high-traffic, popular website, you may never see a Google AdSense payment. Even if you do occasionally make money, you should not view it as a steady source of income. Nevertheless, AdSense does (under its Resources tab) keep track of its users' success stories--some of whom have found the service very profitable.
     

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